Anita elberse on the big business of blockbusters harvard. In its place is the old chart showing a few big hits and a. Blockbusters by anita elberse overdrive rakuten overdrive. Hitmaking, risktaking, and the big business of entertainment ebook. Why blockbusters are not the wave of the future deep media. Anita elberse is a professor of business administration at harvard business school, specializing in the entertainment, media and sports sectors trained as an economist and econometrician, according to the wall street journal, she takes the same statistically rigorous approach to entertainment and cultural industries that sabermetricians do to baseball in her scholarly research.
Anita elberse, backed by a picture of basketball superstar lebron james, an important figure in her book blockbusters photograph by dina rudick the boston globe via getty images in 2006, chris anderson, then editor of wired magazine, published the long tail. Hitmaking, risktaking, and the big business of entertainment by anita elberse thank you for the book goodreads. Oct 15, 20 listen to blockbusters audiobook by anita elberse. Why the long tail was nonetheless a blockbuster book is a mystery elberse does not. Its conceivable that, so far, the studios have simply been lucky. Anita elberse on the big business of blockbusters harvard magazine. Blockbuster or bust why struggling publishers will keep placing outrageous bids on new books. Anita elberse, backed by a picture of basketball superstar lebron james, an important figure in her book blockbusters. Last year, in her book blockbusters, anita elberse of harvard business school offered intell. Oct 15, 20 anita elberse describes the history of how blockbuster products and star entertainers were built. Elberse satisfyingly deflates the glee of technofuturists such as anderson at the allegedly imminent.
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of harvard busi. But in her recently published book blockbusters, anita elberse of the harvard business school offers intellectual justification for hollywoods betthefarm strategy. Blockbusters, by one of harvard business schools most popular professors anita elberse, looks to answer the question of what lies behind the risktaking, hitmaking and big business of entertainment. Stream and download audiobooks to your computer, tablet or mobile phone. Go big or go home, says harvard professor anita elberses new book, blockbusters, examines the strategy behind making and marketing megahits. Anita elberse describes the history of how blockbuster products and star entertainers were built. In an exclusive excerpt from anita elberse s book blockbusters. Oct 15, 20 now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment. Harvard business school professor anita elberse on. Blockbusters is a book about the business of entertainment. Read blockbusters hitmaking, risktaking, and the big business of entertainment by anita elberse available from rakuten kobo. Hitmaking, risktaking, and the big business of entertainment, the harvard business school professor analyzes what youtubes.
Oct 15, 20 anita elberse discusses her new book on the benefits of a blockbuster strategyinvesting big money into a few top products in order to hold up the rest of the organization. In blockbusters, anita elberse argues that the blockbuster strategya broad formula that assumes investing in big potential winners will account for a disproportionate share of returnsnow governs consumer markets, from restaurants and hotels to electronics. Anita elberse discusses the benefits of a blockbuster strategyinvesting big money into a few top products. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of harvard business schools most popular professors. Yet it is the intellectual cornerstone of anita elberses provocative new book blockbusters which, while dismantling the newage canard of the long tail is otherwise far less overwhelming than the commentariat seems to believe. Anita elberse, harvard business schools expert on the entertainment industry, has done groundbreaking research on the worlds of media and sports for over a decade. Download for offline reading, highlight, bookmark or take notes while you read blockbusters. Why big hits and big risks are the future of the entertainment business, these findings all point in one direction, and that direction is towards massive.
Anita elberses blockbusters is the formal announcement of the death of the long tail s premise. Hitmaking, risktaking, and the big business of entertainment ebook written by anita elberse. Harvard business school professor anita elberse recently published a book on how the entertainment industry is obsessed with producing big blockbusters. Tim robey takes issue with anita elberses argument that, when it comes to cinema, bigger is always. Oct, 20 an interview with anita elberse, the author of blockbusters and a professor at harvard business school. Why the future of business is selling less of more. The bedrock of elberses blockbuster strategy is a willingness to invest in premium content, on the theory that a series of small ripples is no substitute for one big splash. Elberse business administrationharvard business school marshals nearly a decades worth of indepth research and analysis to identify the strategies entertainment companies employ to maximize profits in a uniquely competitive and unpredictable market. Jan 16, 2014 anita elberse, the lincoln filene professor of business administration at the harvard business school, is one of the youngest female professors to be awarded tenure in the schools history. Professor elberse develops and teaches an mba course covering the businesses of entertainment, media, and sports, which ranks among the most soughtafter courses in the schools curriculum, and chairs a short executive education program, also named the business of entertainment, media, and. Aug 26, 2014 harvard business school professor anita elberse just may have the coolest job on the planet.
Anita elberse is a great author and her understanding and judgement towards this book relates perfectly with a reader like me. If youve ever read arguments about whether leaders are made or born, youll love this. If you enjoy reading about how the entertainment business makes money this is the book for you. Now she has written an utterly original book that explains why the blockbuster strategy works. Anita elberses new book, blockbusters, examines the strategy behind making and marketing megahits. Then read it again for elberses model, which explains the process by which hits and stars are made. Hitmaking, risktaking, and the big business of entertainment. The book is well researched and loaded with examples. This book is outstanding in the way it describes blockbusters not only in show business but in conjunction to other business sectors. Anita elberses blockbusters is the formal announcement of the death of the long tails premise. Anita elberse is the lincoln filene professor of business administration at harvard business school.
Then read it again for elberse s model, which explains the process by which hits and stars are made. Oct 15, 20 the story of the entertainment blockbuster model and why it isnt going anywhere. Anitas book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry. Hitmaking, risktaking, and the big business of entertainment, the new book by anita elberse, filene professor of business administration.
I define a blockbuster strategy as one in which a content producer makes huge investments to acquire, develop, and market concepts. Why the high budget business model big hits and big risks is here to stay. Why the long tail was nonetheless a blockbuster book is a mystery elberse does not investigate. Anita elberse at the blockbusters book party photo credit. The bedrock of elberse s blockbuster strategy is a willingness to invest in premium content, on the theory that a series of small ripples is no substitute for one big splash. Hitmaking, risktaking, and the big business of entertainment, will be released on october 15. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment. Why the highbudget business model big hits and big risks is here to stay. Why big hits and big risks are the future of the entertainment business by anita elberse. Elberses book is actually more nuanced than the cheerleading.
Why the long tail is dead and gobig strategies pay off anita elberse turned the long tail on its head during her keynote at the futurem conference hosted by mitx in boston. Blockbusters share book recommendations with your friends. Harvard business school professor anita elberse has just published a book that goes a long way to cutting off the long tail at its root. Shes made a career out of studying and figuring out why the biggest names in film, content publishing, music and sports have been so successful. In blockbusters, anita elberse argues that the blockbuster strategya broad formula that assumes investing in big potential winners will account for a. In its place is the old chart showing a few big hits and a million misses, a. Why blockbusters are taking over the arts the boston globe. Blockbusters have dominated the multiplex in recent years because despite the megaflops, the hollywood studios found them on average to be a surefire strategy for minting money. Hitmaking, risktaking, and the big business of entertainment, due out oct. The latest business management research and ideas from hbs faculty.
Elberse elbersee spent 10 years interviewing and observing film, television, publishing, and sports executives to distill the most profitable strategy for these highprofile, unpredictable marketplaces. Hitmaking, risktaking, and the big business of entertainment, the harvard business school. Her work has been featured in the new york times, the wall street journal, variety, and fortune, and her first book, blockbusters, was one of amazons 20. Oct 11, 20 in an exclusive excerpt from anita elberses book blockbusters. Blockbusters anita elberse 9780805094336 netgalley.
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